AgriNovus Indiana

Food is the only economy in the world that touches every person on the planet. We are all connected to food, and one of the world's top marketers turned entrepreneur is now making the connection between farms, food, and people. Scott Nelson, CEO of Make Hay, joins us to talk all things consumers and connecting to the meaningful world of agriculture. We get into:&nbsp;&nbsp;<ul><li>The existing gap between farms, food and people – and the opportunity to leverage today’s media landscape to connect all three.&nbsp;</li><li>His time at Panera and how it shaped his viewpoint on storytelling for brands.&nbsp;</li><li>How Scott’s background brought him to Make Hay + what the company aims to do.&nbsp;</li><li>Make Hay’s relationship with Purdue’s DIAL Ventures and High Alpha, and how it’s accelerating their business.&nbsp;</li><li>Scott’s vision for Make Hay – creating content for food transparency at scale, consumer awareness and farmers at the center of it all.&nbsp;</li><li>Where Make Hay is at today and what’s ahead.&nbsp;</li></ul>

Scott Nelson

CEO, Make Hay

Food is the only economy in the world that touches every person on the planet. We are all connected to food, and one of the world's top marketers turned entrepreneur is now making the connection between farms, food, and people. Scott Nelson, CEO of Make Hay, joins us to talk all things consumers and connecting to the meaningful world of agriculture. We get into:  

The existing gap between farms, food and people – and the opportunity to leverage today’s media landscape to connect all three. 
His time at Panera and how it shaped his viewpoint on storytelling for brands. 
How Scott’s background brought him to Make Hay + what the company aims to do. 
Make Hay’s relationship with Purdue’s DIAL Ventures and High Alpha, and how it’s accelerating their business. 
Scott’s vision for Make Hay – creating content for food transparency at scale, consumer awareness and farmers at the center of it all. 
Where Make Hay is at today and what’s ahead. 

335. Make Hay’s Scott Nelson on the power of storytelling + closing the gaps between farms, food and people

Discover how Scott Nelson, CEO of Make Hay, bridges the gap between farms, food, and consumers on the Agbioscience Podcast with host Mitch Frazier. 🌾📱 #AgTech #FoodTransparency #Innovation

This weekly podcast dives into the agbioscience sector, where agriculture, life sciences innovation and cutting-edge technology converge. Agbioscience is an in-depth conversation with leaders, innovators and entrepreneurs across food, animal health. plant science and agtech. Learn more about industry innovation and where it's heading from those leading the way.

Tough commodity markets and a challenging ag economy is putting pressure on all elements of the agbiosciences. One of those is equipment. New data from the Equipment Manufacturers Association shows that tractor sales in the U.S. were down nearly 20% in the most recent month reporting. That's year over year. One entrepreneur is bringing to market a new technology to help those farmers maybe keep their tractors a little longer and better manage their fleet. Tracey Wiedmeyer, CEO of Gripp, joins us this week. We discuss:&nbsp;&nbsp;<ul><li>The current state of the ag equipment market (not such a spoiler: it’s tough on everyone).&nbsp;</li><li>Challenges facing farmers when it comes to the maintenance of existing equipment – from depreciation to staff coordination on-farm.&nbsp;</li><li>The greatest opportunity for innovation in the ag equipment market right now and how Gripp was born.&nbsp;</li><li>What it’s like for producers to interact with Gripp + their feedback.&nbsp;</li><li>How their partnership with Purdue DIAL has accelerated growth on the farm.&nbsp;</li><li>Bringing tech talent back to their roots.&nbsp;</li><li>What’s ahead for Gripp.&nbsp;</li></ul>