369. Nuritas’ Dr. Nora Khaldi on the power of peptides + harnessing science change the health of people + longevity
This is a podcast episode titled, 369. Nuritas’ Dr. Nora Khaldi on the power of peptides + harnessing science change the health of people + longevity. The summary for this episode is: <p>The global functional food ingredients market is expected to grow by $53 billion by 2028 according to Technavio. One pioneer, a scientist, is operating at the intersection of food and health and has become a functional food powerhouse. Dr. Nora Khaldi, CEO and Founder of Nuritas, joins us to talk ingredients, food and innovation. We get into: </p><ul><li>What big companies are looking for right now when it comes to ingredient formulation, specifically around functional foods </li><li>What a peptide is, and how it works </li><li>Nuritas’ need product launch, PeptiSleep, and its ability to improve all four phases of sleep </li><li>How Nora’s conversations go with big food brands when they understand the power of peptides </li><li>The moments where she understood her own differentiation as an innovator </li><li>Data’s value and the duration it takes to accrue it – and AI as a tool to fuel the system </li><li>What’s ahead for Nuritas </li></ul><p><br></p>