AgriNovus Indiana

Company culture is often referred to in business books and board rooms, but is hard to define. Beck’s Hybrids’ Bethany Gremel, Director of Brand Experience and Culture, joins today to answer a few big questions: what is company culture? How do you define it for impact?&nbsp; Bethany gets into culture as a living organism that needs fed and its foundation being a series of behaviors rather than words. She also talks about culture and brand working together, how their team fosters culture at Beck’s and getting new people&nbsp;integrated into the company successfully – starting with their interview process. &nbsp; How does culture keep going as employees age with the company? Bethany stresses the importance of loving and caring in the workplace and how what happens inside the company shows up on the outside of the company. Beck’s has expanded significantly over the last several years and as they’ve scaled, Bethany gets into the notion of “you cannot create culture, you have to catch it.” &nbsp;

Bethany Gremel

Director of Culture + Brand Experience, Beck's Hybrids

Company culture is often referred to in business books and board rooms, but is hard to define. Beck’s Hybrids’ Bethany Gremel, Director of Brand Experience and Culture, joins today to answer a few big questions: what is company culture? How do you define it for impact? 

Bethany gets into culture as a living organism that needs fed and its foundation being a series of behaviors rather than words. She also talks about culture and brand working together, how their team fosters culture at Beck’s and getting new people integrated into the company successfully – starting with their interview process.  

How does culture keep going as employees age with the company? Bethany stresses the importance of loving and caring in the workplace and how what happens inside the company shows up on the outside of the company. Beck’s has expanded significantly over the last several years and as they’ve scaled, Bethany gets into the notion of “you cannot create culture, you have to catch it.”  

327. Beck's Hybrids' Bethany Gremel on defining company culture + its critical link to brand

This weekly podcast dives into the agbioscience sector, where agriculture, life sciences innovation and cutting-edge technology converge. Agbioscience is an in-depth conversation with leaders, innovators and entrepreneurs across food, animal health. plant science and agtech. Learn more about industry innovation and where it's heading from those leading the way.

A new survey of agribusiness professionals found that more than 70% spend more than 11 hours a week collecting, collating and analyzing data. It’s a challenge being tackled by Brazilian company, Sensix, and CEO Carlos Ribeiro joins us today to talk data as a huge task on-farm and their role in optimizing decisions for farmers.&nbsp;&nbsp; Tremendous troves of data exist on the farm and, surprisingly, Carlos says the problems facing farmers in the U.S. are much the same as they are in Brazil. He gets into decision science and stresses the importance of mindset for tech adoption – despite the size of the farm.&nbsp;&nbsp; So how is Sensix uniquely solving this problem? A tech guy at heart, Carlos says he realized the amount of data needed to adequately manage farms. He tells the Sensix story, consolidating software and creating one interface for the farmer.&nbsp;&nbsp; In a time of tight farm margins, tech adoption is a tough sell. Carlos dives into their mission for a clear return on investment and putting money in farmers’ pockets in the short and long-term. On his recent visit to Indiana, he marvels at farmers’ data logs, appetite for decisions and looks ahead to what’s next for Sensix.&nbsp;