369. Nuritas’ Dr. Nora Khaldi on the power of peptides + harnessing science change the health of people + longevity
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This is a podcast episode titled, 369. Nuritas’ Dr. Nora Khaldi on the power of peptides + harnessing science change the health of people + longevity. The summary for this episode is: <p>The global functional food ingredients market is expected to grow by $53 billion by 2028 according to Technavio. One pioneer, a scientist, is operating at the intersection of food and health and has become a functional food powerhouse. Dr. Nora Khaldi, CEO and Founder of Nuritas, joins us to talk ingredients, food and innovation. We get into: </p><ul><li>What big companies are looking for right now when it comes to ingredient formulation, specifically around functional foods </li><li>What a peptide is, and how it works </li><li>Nuritas’ need product launch, PeptiSleep, and its ability to improve all four phases of sleep </li><li>How Nora’s conversations go with big food brands when they understand the power of peptides </li><li>The moments where she understood her own differentiation as an innovator </li><li>Data’s value and the duration it takes to accrue it – and AI as a tool to fuel the system </li><li>What’s ahead for Nuritas </li></ul><p><br></p>
Key Takeaways
What Nuritas Does
00:36 MIN
The Peptide Evolution
01:05 MIN
Tools for Growth
00:39 MIN
Ahead for Nuritas
01:15 MIN
DESCRIPTION
The global functional food ingredients market is expected to grow by $53 billion by 2028 according to Technavio. One pioneer, a scientist, is operating at the intersection of food and health and has become a functional food powerhouse. Dr. Nora Khaldi, CEO and Founder of Nuritas, joins us to talk ingredients, food and innovation. We get into:
- What big companies are looking for right now when it comes to ingredient formulation, specifically around functional foods
- What a peptide is, and how it works
- Nuritas’ need product launch, PeptiSleep, and its ability to improve all four phases of sleep
- How Nora’s conversations go with big food brands when they understand the power of peptides
- The moments where she understood her own differentiation as an innovator
- Data’s value and the duration it takes to accrue it – and AI as a tool to fuel the system
- What’s ahead for Nuritas
Today's Host

Mitch Frazier
|CEO, AgriNovus Indiana
Today's Guests

Dr. Nora Khaldi
|CEO and Founder, Nuritas